
The Love of Many Will Grow Cold in the Last Days
In Short
Jesus warned that in the last days the love of many will grow cold because of increasing wickedness. Christians can guard against spiritual coldness by resisting worldliness and sin, remaining devoted to Jesus Christ, staying faithful to God’s Word and prayer, gathering with other believers, and continually drawing near to God.
Key Takeaways
- Jesus warned that increasing wickedness in the last days would cause the love of many to grow cold.
- Christians must guard against the world, the flesh, the devil, and sin gradually weakening their devotion to Christ.
- Regular time in God’s Word and prayer strengthens our relationship with Him and keeps our love for Him alive.
- Faithful fellowship in a Jesus-honoring local church helps believers remain spiritually strong and encouraged.
- A great safeguard against growing spiritually cold is to draw near to God; as we draw near to Him, He draws near to us.
Key Scriptures
Matthew 24:10-13; Revelation 2:4-5; 2 Corinthians 11:3; Psalm 119:105, 130; 1 Samuel 12:23; Hebrews 3:13; Hebrews 10:24-25; James 4:8; Galatians 5:22
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Welcome to Original Pentecostal
Sermons and Bible Studies
by Pastor Jim Feeney, Ph.D.

Brief Bio
Pastor Jim Feeney, Ph.D., is a Pentecostal Bible teacher with more than 50 years of Spirit-filled ministry experience. His sermons and Bible studies are personally written and drawn from decades of service as a church planter, senior pastor, Bible college teacher and Dean, and as a trainer of ministers internationally in the Pentecostal tradition.
Introduction
Jesus gave an ominous warning concerning the last days: “the love of many will grow cold” (Matthew 24:12). Some translations render it even more strongly: “the love of most will grow cold.” Could that happen to you or me? Could our love for the Lord gradually lose its intensity? Thankfully, Scripture shows us how to keep our love for God strong, fresh, and growing. Come and see.
A Warning: Love Growing Cold Is One of the Signs of the End Times
Matthew 24:12 (ESV) And because lawlessness will be increased, the love of many will grow cold.
Matthew 24:12-13 (NIV) Because of the increase of wickedness, the love of most will grow cold, but the one who stands firm to the end will be saved.
Vss. 12-13, NASB Most people’s love will grow cold. But the one who endures to the end, he will be saved.
- • This is a warning from Jesus about one of the signs of the end times, the "end of the age" (vs. 3). That’s the primary context of chapter 24. This warning certainly has direct application to believers, who must guard against allowing increasing lawlessness and wickedness around them to cool their love for the Lord.
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- • I want each of us here today to “stand firm to the end.” Jesus said that it is those who "will be saved." Stand firm against what?
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- • (1) Firm against the increase of wickedness, of lawlessness, in the last days, when "the love of many will grow cold" ("the love of most will grow cold": NIV), as our Lord prophesied. Things that were unimaginable in the USA not many decades ago are now commonplace in our culture — for example, gay marriage and abortion on demand. In many American cities there are more children born to unmarried women than to married women. The nuclear family has broken down, and a “love-‘em-and-leave-‘em” mentality has taken its place in a large segment of our society. Jesus calls us to “stand firm” in these latter-day times of increasing iniquity.
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- • (2) As this rampant wickedness grows, Jesus warned that the love of many will grow cold. The majority of translations say “many.” Some say “most.” In either case, we are talking about millions of believers’ love for the Lord going into decline in the latter days. And that precarious position of love-grown-cold could, for some, decline further into outright apostasy from the faith (1 Timothy 4:1).
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- • I want to share with you today some warnings and some encouragement from the Scriptures that will help you keep your love for God burning brightly in your hearts. Remember that Jesus Himself taught: "Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment" (Matthew 22:37f). It's possible for a committed Christian to be doing the Lord's work faithfully, yet to fall into the error of the first-century Ephesian church, to which Jesus said, "I hold this against you: You have forsaken the love you had at first" (Revelation 2:4). Be warned, and be diligent to keep your love for the Lord fresh and alive. He greatly desires our love.
Guard Against Drifting Into the Ways of the World
Romans 12:2 Do not conform to the pattern of this world, but be transformed by the renewing of your mind.
- • Recall the apostle John’s words (1 John 2:15): “Do not love the world or anything in the world. If anyone loves the world, love for the Father is not in them.” Or the apostle James’s warning (James 4:4): “Don’t you know that friendship with the world means enmity against God? Therefore, anyone who chooses to be a friend of the world becomes an enemy of God.”
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- • This world, with its evil ways, is not your friend! In many ways it is attractive, seductive, tempting, and always calling for your attention. It wants to pull you into habits and ways of thinking that are contrary to God’s ways. More focus on the world can easily cause a cooling of your love for the Lord. In fact, it most likely will.
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- • Take a moment and ask yourself: do you dress according to the current fashions of our culture? Do you go to vulgar, indecent movies because “everybody does”? Have you let your language get a little bit borderline, with a few mild cuss words, sexual innuendos, and the like?
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- • Here’s a simple way to find out if you’re becoming conformed to this world: Ask yourself: would I be pleased to have Jesus see what I choose to wear? Would I invite Jesus to go to this movie with me? Would I speak to Jesus with the same language I use with my coworkers on the job? If yes, then that’s excellent! If not, then you’ve become conformed to some patterns of the world, not of the Lord. And that is one of the fast tracks to your love for the Lord growing cold.
In the End Times Some Believers Will Even Abandon the Faith
1 Timothy 4:1 The Spirit clearly says that in later times some will abandon the faith and follow deceiving spirits and things taught by demons.
- • This is a prophecy for those living in the last days. We are two millennia closer to the fulfillment of these things than Paul’s original hearers were. I believe we may well be living in the biblical last days.
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- • The apostle tells us by the Holy Spirit that some believers in later times will abandon the faith. I have seen it happen — dedicated Christians declining nearly or even fully into unbelief. I’m thinking of a successful pastor friend from years ago who more recently admitted he was unsure about believing in God. I think of another anointed minister of God’s word whom I knew well who turned away from walking with the Lord in his later years and became deeply embittered.
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- • “Deceiving spirits … things taught by demons” — Satan and his evil demons are out to rob, kill, and destroy your Christian walk (John 10:10). They are at work 24/7 trying to turn you aside from a close, personal, fresh daily walk with the Lord.
Hold Fast to Your "Sincere and Pure Devotion to Christ"
2 Corinthians 11:3 But I am afraid that just as Eve was deceived by the serpent’s cunning, your minds may somehow be led astray from your sincere and pure devotion to Christ.
KJV: …so your minds should be corrupted from the simplicity that is in Christ.
- • “Led astray from ... deceived by … corrupted from” — here again, just as in the Garden of Eden, Satan uses his cunning, his devilish wiles, to try to turn you away from Jesus Christ.
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- • How can the devil succeed in damaging our walk with the Lord? By using every demonic trick in his strategy book to cause us to lose focus on our “sincere and pure devotion to Christ” (NIV). By working to corrupt us from the “simplicity that is in Christ” (KJV).
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- • It’s so easy to get caught up in the world’s stressful pace and lose sight of a simple, direct, daily communication with Jesus. I encourage you to think often of the words of the great hymn: Turn your eyes upon Jesus, Look full in His wonderful face, And the things of earth will grow strangely dim, In the light of His glory and grace.
God's Word Gives Light and Understanding for Your Walk with God
Psalm 119:105, 130, KJV Thy word is a lamp unto my feet, and a light unto my path… [130] The entrance of thy words giveth light; it giveth understanding unto the simple.
- • We need the Lord’s light for our path and our life. You and I need understanding, wisdom, and knowledge of the things of God. Where will we find them? In His word!
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- • His Word, the Bible, lights our path, is a lamp by which we see, and gives us understanding of Him and His greatness.
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- • Regular time in His word will enhance your love for Him. The more you get to know Him through the Scriptures, the greater your appreciation of His magnificence. Our hearts are stirred as we “see how very much our heavenly Father loves us” (1 John 3:1, Living Bible). And in turn, “our love for Him comes as a result of His loving us first” (1 John 4:19, Living Bible). In the Scriptures we see the revelation of His great love for us, and that stimulates more and more love in our hearts for Him.
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- • By contrast, let the word of God drift to a place of unimportance in your life and thoughts, and you will gradually find the world taking up a greater portion of your attention, and love for the Lord will become increasingly just an intellectual thing, not a heartfelt relationship.
Stay Faithful to Regular Prayer
1 Samuel 12:23a, NASB Moreover, as for me, far be it from me that I should sin against the Lord by ceasing to pray for you.
- • The context was Samuel exhorting Israel to serve the Lord with all their hearts (vs. 20). And he was interceding regularly in prayer for them.
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- • The prophet considered it a sin if he were to cease praying for them.
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- • Prayer helps us stay in communion with God the Father and His Son Jesus Christ. And that fellowship in prayer helps to kindle the fire of our love for the Lord. Think of your spouse, or someone you’re dating. It’s hard to maintain a vibrant love relationship if you never see each other! It’s the same with prayer, where we either find ourselves regularly in the company of the God of heaven, or we rarely check in with Him, and the fervor of our love for Him is diminished.
Guard Against Your Heart Being Hardened by Sin
Hebrews 3:13 But encourage one another daily, as long as it is called “Today,” so that none of you may be hardened by sin’s deceitfulness.
- • There’s the danger. We can find our hearts becoming “hardened.” By what? By “sin’s deceitfulness.” Sin doesn’t usually just come suddenly out of the blue and consume your life. More often, there is a gradual loosening of our standards, a relaxing of our defenses, a weakening of our resistance to temptation. It becomes easier and easier to justify “little” sins. And the next thing you know, sin has deceived you, your heart has become hardened, and your love for the Lord has deteriorated into coldness of heart. Remember Jesus' warning that in the last days men's hearts will grow cold in their love for the Lord, and that in large numbers!
Stay Faithful to a Jesus-Honoring Local Church
Hebrews 10:24-25 And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another — and all the more as you see the Day approaching.
- • Don’t back off on your faithfulness to church services! Already in the first century the writer to the Hebrews had to warn Christians who had become slack in their church attendance.
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- • We need “church”! In the gathered assembly of believers we worship God, we hear anointed preaching and teaching of the word of God, and we experience the manifestation of the supernatural gifts of the Spirit of God (1 Corinthians 14:26). I find that these things keep the flame burning in my heart. In the church service I have an encounter with God Almighty in worship of Him, in the revelation of Him in His word, and in His touching and blessing our lives through the spiritual gifts. How can that do anything but cause our love for Him to grow!
Draw Near to God and Keep Your Love for Him Strong
James 4:8a Come near to God and he will come near to you.
- • I’ll close with the solution I promised at the beginning. How can we avoid our love growing cold? How can we stir up our love for the Lord God and for His Son Jesus? Quite simply. A very respected minister of the Gospel once told me this profound wisdom: “Draw nigh to God, and He will draw nigh to you” (James 4:8, KJV).
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- • Draw close to Him in prayer, in His word, in praise and worship, in sincere and pure devotion, in quiet fellowship, in the gathered church service. You will see the grip and lure of the world, the flesh, and the devil lose its hold on you. That closeness to Him will fill your heart with His love and will increase the fervor of your love for Him.
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- • Yes, Jesus prophesied that the love of many will grow cold. But it does not need to happen to you! Draw near to Him in simple, pure devotion. And the first-listed fruit of the Spirit — love! (Galatians 5:22) — will fill your hearts and minds and will push out everything that tries to come between you and your Lord. Your love will not grow cold; it will burn brighter and brighter.
Pastor Jim's Perspective
Over more than 50 years of Christian ministry, I have seen both sides of this sobering truth. I have known dedicated Christians, including gifted ministers, whose once-strong devotion to the Lord gradually cooled and, in some cases, tragically disappeared. I have also observed and learned personally that a vibrant love for God must be continually nourished. We must consciously resist the prophesied end-time decline in which evil goes from bad to worse (2 Timothy 3:1,13). Regular time in God's Word, prayer, worship, fellowship with other believers, and the presence and power of the Holy Spirit will help keep your love for the Lord fresh even in times of societal wickedness. Jesus’ warning that love can grow cold is very real — but so is His promise: “Come near to God and he will come near to you” (James 4:8).
Study This Topic More Deeply
Frequently Asked Questions
What does Jesus mean when He says, “the love of many will grow cold”?
Jesus warns in Matthew 24:12 that increasing lawlessness and wickedness can have a chilling effect on people’s love. For Christians, this is a serious warning to guard their devotion to God and not allow the surrounding culture, sin, or spiritual distraction to weaken their love for Him.
What can cause a Christian’s love for God to grow cold?
A believer’s love for God can gradually cool through worldliness, tolerated sin, neglect of God’s Word and prayer, spiritual deception, and drifting away from close fellowship with Christ and other believers. Spiritual coldness often develops gradually rather than all at once.
Can a Christian fall away from the faith?
The New Testament warns that some will “abandon the faith” in later times (1 Timothy 4:1). Christians should therefore take seriously the biblical warnings against deception, hardened hearts, worldliness, and drifting from sincere devotion to Christ.
How can I keep my love for God from growing cold?
Stay close to Jesus Christ through regular prayer, God’s Word, worship, obedience, fellowship with other believers, and dependence on the Holy Spirit. Guard your heart against sin and worldliness, and keep your devotion to Christ simple, sincere, and strong.
What does “Draw near to God, and He will draw near to you” mean?
James 4:8 teaches that believers should intentionally seek closeness with God. As we draw near to Him in prayer, His Word, worship, obedience, and fellowship, our relationship with Him deepens and our love for Him is strengthened rather than allowed to grow cold.
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BONUS! For those desiring an in-depth study of the end times, I highly recommend Bible teacher Elton McMillan's website. I believe it's among the very best end-time Bible studies available today. Elton's many excellent, descriptive charts and artwork are best viewed on your desktop or laptop computer. You'll find this free treasure trove of last-days teaching at The End Times Explained Step by Step | Bride of Christ
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Pentecostal Sermons and Bible Studies
by Pastor Jim Feeney, Ph.D.